Your next chapter starts with you.

Who is this for?

  • Executives and professionals who want to boost their careers.
  • Teams and their leaders who want to perform as a unit.
View my services

Hey, I'm John.

Johnny speaking on stage at RETAIL NXT

Award-winning corporate director and speaker.

I'm sharing 15 years of knowledge accumulated after leading enterprise-level teams across major transformation programs in banking, HR, finance, data and analytics, B2B digital sales, global operations, retail CX, after-sales, and startups and their ventures.

LinkedIn recommendations

  • Chief of Staff to the CEO

    “He combines creativity, structured thinking and a strong execution mindset to deliver exceptionally in enterprise environments.”

    Read full recommendation

    John reported directly to me during an intense and complex transformation phase, where I relied on him to take ownership of some of our most critical initiatives.

    He combines creativity, structured thinking and a strong execution mindset to deliver exceptionally in enterprise environments. John proactively shaped early AI use cases, translating them into an AI portfolio of scalable improvements to our operating model. He also used show & tell opportunities to effectively evangelize the potentials of AI before it became ubiquitous, sparked excitement and taught me and others first hand.

    He consistently identified and advanced promising initiatives, turning early opportunities into concrete projects, and was recognized by senior leadership accordingly, including with awards.

    I would gladly work with John again in senior leadership roles on complex enterprise transformations and wish him all the best for his next steps

  • Global Chief Digital Officer

    “John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it.”

    Read full recommendation

    I had the opportunity to work with John when I had been leading the Digital sales teams at adidas and John was part of the team helping to kick off the Digitalization for our Wholesale business.

    John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it. John has been my go to on many occasions to take the vision and bring it to life with his story telling abilities. Very reliable, innovative and goes over and beyond to Get Things done (on-time, in-budget and exceeding expectations) !

  • AB LabsVice President Data & AI

    “A native talent to connect to senior stakeholders on eye level.”

    Read full recommendation

    I’ve had the pleasure of working together with John on master data and data strategy projects.

    He truly has a native talent to connect to senior stakeholders on eye level.

    In our projects he was able to translate complex solutions to simple scenarios to moderate, facilitate and accelerate decision making.

    His creative way of presenting always amazes his audience with a well thought trough storylines, a confident appearance and captivating visuals.

    I am very much looking forward to the next opportunity to be collaborating with him!

See 8 more recommendationsSee fewer recommendations
  • Senior Director, Enterprise Architecture, Global IT

    “Has tons of energy, is a great energizer to the entire team, and is great at converting great creative ideas into awesome results.”

    Read full recommendation

    I had the pleasure of working with John on a number of initiatives, Johnny (as we call him) has tons of energy, is a great energizer to the entire team, and is great at converting great creative ideas into awesome results. We worked together on a number of occasions where we has to navigate great uncertainties as well as bureaucracy and he was definitely much more patient than I was. I would recommend him wholeheartedly and wish him all the best in all his future endeavours.

  • Vice President Digital Creation

    “Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused.”

    Read full recommendation

    We have been partnering with John and his team to build up in agile an innovative digital transformation approach for our sell-in. The tool is now going into his 6th/7th development cycle and is consistently praised by internal and external stakeholders. Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused. Delivery, output, very strong against an agile mindset, every incremental step is one step.. Solid leadership steering of internal and external IT partners, with budget under control. I can highly recommend John for a digital transformation role at scale!! Phillip

  • Business Architect, B2B/B2C Ecommerce & Technology Leader

    “A powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments.”

    Read full recommendation

    I have had the pleasure of working with Johnny for over two years as his manager. Johnny is a powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments. He loves challenges and goes after them with full commitment. He is like a missile which, if pointed in the right direction, can breach any target. I am pretty sure he would have lots of successes in his career.

  • Global Product & Digital Leader, AI Adoption, Go-to-Market

    “Played a key role in driving our leading product area Digital Showroom from start-up incubator phase to covering all adidas business units and sales.”

    Read full recommendation

    I have worked with John on adidas’s wide digital transformation initiative, digital creation e2e. John played a key role in driving our leading product area Digital Showroom from start-up incubator phase to covering all adidas business units and sales…

  • Global Business Strategist, Marketing, Planning, Operations & Supply Chain

    “Great communication, an action oriented approach, strong collaboration, and a true partnership with stakeholders in defining the needs and action plans.”

    Read full recommendation

    John was a great partner for us in North America getting the Digital Showroom Tool up and running across cross-functional Brand and Commercial teams. He has great communication, an action oriented approach, strong collaboration, and a true partnership with stakeholders in defining the needs and action plans.

  • SVP Business Services

    “Showed great listening and leadership qualities.”

    Read full recommendation

    When I started at adidas John was one of the people that stepped up and started to collaborate with the team to define the future of our customer onboarding. In this process John showed great listening and leadership qualities. This has delivered a balanced and future proof solution for adidas. Thanks John!

  • Global Head of IT Technology, Data, Analytics & AI

    “I rarely come across real talents who stand out like John.”

    Read full recommendation

    John was responsible for several data domains, project and programs in my team. John not only showed a great eagerness to grow and continuously expand his responsibilities, but also has delivered by exceeding all expectations. John is extremely passionate and because of that he always brings a high degree of ownership in his work. He has a great ability to navigate into unknown scenarios and find the path forward with ease, that in combination with his refined soft skills is key in bringing people together and achieving targets. I rarely come across real talents who stand out like John and I am looking forward to future collaborations. It was a pleasure to had him in my team.

  • SAP S/4HANA FICO Consultant

    “An outstanding ability to work under pressure.”

    Read full recommendation

    I had worked with John while in his role of managing the payroll for two multinational corporations. John showed an outstanding ability to work under pressure and resolve complex problems in a very creative way…

View on LinkedIn

Speaking moments.

RETAIL NXT · dcyphr
Johnny speaking on stage at RETAIL NXT
RETAIL NXTMain-stage keynote on enterprise AI disruption.
Johnny speaking to a conference audience at dcyphr
dcyphr keynoteKeynote on the limitations of AI in the enterprise, in conversation with the audience.
Johnny speaking alongside three panelists at the dcyphr AI conference
dcyphr panelA panel with leaders on how Europe should respond to the AI revolution.

Recognitions.

adidas · Erasmus
  • adidas

    Innovation - Global Operations

    Issued by adidas · December 2023

    Community driven award received for AI innovation activities during 2023.

  • adidas

    Best in Class Program Management - Global Operations

    Issued by adidas · December 2022

    C and SVP level recognition received for successfully delivering one of the largest in house software development initiatives within adidas.

  • adidas

    Digital Sales Solutions - Innovation Award

    Issued by adidas · December 2020

    Award received for achieving excellence in developing and implementing innovative sales solutions during 2020 together with the digital showroom product team.

See 2 more recognitionsSee fewer recognitions
  • adidas

    Top 10 Finance Impact Projects of the Year

    Issued by adidas · December 2017

    Recognition received for delivering a high impact project for Sales Finance, X-Channel Sell-out Performance.

  • Erasmus

    Erasmus Scholarship

    Issued by Erasmus · January 2014

    Young professional scholarship awarded together with an internship at a leading banking institution.

See more of my careerSee less of my career
  • €10B+Enterprise revenue impacted
  • 450+People led
  • 70+People hired
  • 50Countries reached through roll-outs
  • 7Enterprise AI use cases live
  • +9,500LinkedIn followers
  • +1,100Weekly LinkedIn newsletter subscribers

Where I’ve worked

  • MediaMarktSaturn
  • adidas
  • ADP
  • Erste Group

Where I’ve learned

  • INSEAD
  • HarvardBusiness School
  • FAUErlangen-Nürnberg
  • PMPProject Management Institute

Free

AI ATS Scanner.

Drop in a job description and your CV. See your match score, the keywords you're missing, and what to change first, in seconds.

Upcoming events

  • Thursday, October 15, 2026 · 7:00 PM · Online

    CV & LinkedIn: Best practices and live reviews.

    We cover the basics of a quality CV and LinkedIn profile, then review CVs from volunteers live.

    Every Thursday · 7:00 PM (Berlin time).

Not sure where to start?

Your next interview or a challenge at work? Let’s talk it through and find your next step. 15 minutes, online.

My services

  • Career+Your CV, LinkedIn and interviews, built to get you hired.
    Learn more
  • Leadership+Leadership principles applied to your role and your decisions.
    Learn more
  • Team+Your team's ways of working, checked and fixed.
    Learn more

Career+

CV Check & Builder

Build and structure your CV, step by step.

Free

What you get

  • About 15 minutes, no sign-up
  • Guidance through each part of your CV
  • A step-by-step workbook to build your CV
  • A step-by-step CV structure

CV & LinkedIn Review

A 1-hour one-on-one session: your CV and LinkedIn, reviewed in depth.

€5001 hour + a 30-minute follow-up

What you get

  • I read your CV and LinkedIn before we meet
  • A 1-hour one-on-one session, online
  • Your CV and LinkedIn, reviewed in depth
  • Concrete advice on what to improve
  • A 30-minute follow-up, once you've made the changes

Book directly. Online, at a time that suits you.

Recommended

1:1 Career Coaching

Eight weeks, one session a week. Get ready for your next interview.

€4,5008-week intensive · installments available

What you get

  • A one-on-one session every week, for eight weeks
  • Your CV and LinkedIn, built to get read
  • Your job search strategy, and how to network
  • One mock interview, with detailed feedback
  • Support through your recruitment process
  • My top 20 interview questions guide

15 minutes, online. Then you decide.

Free · Bestseller

AI ATS Scanner

Match your CV against any job description in seconds: your score, the keywords you miss, and a step-by-step AI prompt to fix it.

Leadership+

Executive Check

Reflect on how you lead at executive level and where to grow next.

Free

What you get

  • A reflection on your leadership strengths
  • Questions on strategy, decisions, influence and team leadership
  • A personal focus area and a practical next step

1:1 Executive Coaching

Eight weeks, one session a week. Apply leadership principles to your role.

€4,5008-week intensive · weekly sessions

What you get

  • A one-on-one session every week, for eight weeks
  • Work through the leadership principles
  • Apply them to your role
  • Make clearer decisions and lead with confidence

Leadership Workshop

Work through one problem with your leadership team.

Inquire

What you get

  • Focus on one leadership-team problem
  • Work through the decisions together
  • Leave with agreed decisions and clear next steps

Team+

Team Health Check

See how well your team works, and what to fix first.

Free

What you get

  • 15 questions, about two minutes
  • A check of your team’s ways of working
  • Identify what needs attention first

Recommended

3.5-Hour Team Session

One intensive session with your team on the basics of efficiency.

€7,000one-time, online

What your team leaves with

  • 3.5 hours, fast-paced, no preparation needed
  • All the six principles
  • Clarity on how your team gets things done
  • Your top three fixes, agreed together
  • A one-page plan for the next morning

15 minutes, online. Then you decide.

4-Week Team Sprint

Four weekly 3.5-hour sessions: the principles, explained and put into practice.

€16,0004 weekly sessions · 3.5 hours each

What your team leaves with

  • Week 1: your team check, then Think and Decide
  • Week 2: Lead. Week 3: Presence. Week 4: Culture
  • An exercise on your team's real work, every week
  • New habits, practiced until they stick
  • A one-page plan for every dimension

15 minutes, online. Then you decide.

Leadership+

Free self-assessment

How do you lead?

Reflect on your executive readiness. Your answers are a starting point for growth, not a professional certification.

Free · AI ATS Scanner

Will the AI place you on top of the recruiter’s list?

Add a job description and your CV. In seconds, you’ll see where you’d sit on the recruiter’s list, and exactly what to change to move up.

Free. Analysed by AI, so double-check the advice.

Career+

Want a professional to review your CV and LinkedIn?

A one-on-one session where I go through your CV and LinkedIn in depth, with concrete advice and a follow-up once you've made the changes.

Upcoming events

  • Thursday, October 15, 2026 · 7:00 PM · Online

    CV & LinkedIn: Best practices and live reviews.

    We cover the basics of a quality CV and LinkedIn profile, then review CVs from volunteers live.

    Every Thursday · 7:00 PM (Berlin time).

Career+

Land the job
you want.

A free 7-step system for your CV. Built by someone who has hired 70+ people.

Start free

Check your CV, for free.

Seven steps and a bonus, tailored to your field. About 15 minutes.

Free

CV Check & Builder

Build and structure your CV, step by step.

  • An online self-assessment of your CV
  • A step-by-step workbook to build your CV
  • Examples tailored to your field
  • Your CV score, live as you go
  • My CV template, ready to fill in
Start Your Free CV Check

What's inside

  1. 01CV picture
  2. 02Headline
  3. 03Executive summary
  4. 04Job titles
  5. 05Role descriptions
  6. 06Education, certifications & awards
  7. 07References
  8. +Bonus: How the AI scan works

My services

Or work with me.

A one-hour, one-on-one review of your CV and LinkedIn. Or eight weeks of coaching for your next interview.

CV & LinkedIn Review

A 1-hour one-on-one session: your CV and LinkedIn, reviewed in depth.

€5001 hour + a 30-minute follow-up

What you get

  • I read your CV and LinkedIn before we meet
  • A 1-hour one-on-one session, online
  • Your CV and LinkedIn, reviewed in depth
  • Concrete advice on what to improve
  • A 30-minute follow-up, once you've made the changes

Book directly. Online, at a time that suits you.

Recommended

1:1 Career Coaching

Eight weeks, one session a week. Get ready for your next interview.

€4,5008-week intensive · installments available

What you get

  • A one-on-one session every week, for eight weeks
  • Your CV and LinkedIn, built to get read
  • Your job search strategy, and how to network
  • One mock interview, with detailed feedback
  • Support through your recruitment process
  • My top 20 interview questions guide

15 minutes, online. Then you decide.

John Turcus

Award-winning system builder and speaker

“John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it.”
Barak ParekhChief Digital Officer, Ingka Group (IKEA)

Where I've workedErste Group ADP adidas Finimize MediaMarktSaturn

Where I've learnedHarvard Business School INSEAD Friedrich-Alexander University Project Management Institute Scrum.org

Coming December 2026

Online Course

The method behind my coaching, at your own pace.

Early access and founding-member pricing for the waitlist

Questions

Good to know.

Is the CV check really free?

Yes. All seven steps, the bonus, my CV template and your CV score. No sign-up, no email, no card.

What happens in the free intro call?

15 minutes, online. Tell me about yourself and the role you want, and I’ll tell you how I can help.

Online or in person?

Online, by video call, so you can join from anywhere. In person on request.

In which language?

English.

How do I pay? Do I get an invoice?

You get an invoice for every service. Pay by card or bank transfer. Coaching can also be paid in installments.

What if I need to cancel or move a session?

Move a session for free up to 24 hours before it starts. Changed your mind before we’ve started? You get a full refund.

Not sure where to start?

15 minutes, online. Tell me about yourself and your search, and I'll tell you how I can help.

0score

CV Check & Builder

Check your CV,
for free.

Your CV has to pass three readers: the AI scan, the recruiter, the hiring manager. We work through it together, one step at a time, with examples from your field.

What do you do?

Start now

Free · No sign-up · About 15 minutes · Saved on this device

Executive Principles

Operate at
a high level.

Become a high‑performance operator, anywhere: from startups to small businesses to corporates. Six principles, one-on-one or with your team.

Start free

Check your team's efficiency, for free.

Two minutes, online. Then you know exactly where to start.

Free

Team Health Check

15 questions, two minutes. See how well your team gets things done, and where it loses time.

  • Your team's efficiency score, out of 100
  • Your score in each of the five dimensions
  • What to focus on first
Start Your Free Team Check

Sample result

Strong, with friction.

Your team loses the most time in Lead.

  1. Think80
  2. Decide64
  3. Lead46
  4. Presence72
  5. Culture86

My services

Or work with me.

A 3.5-hour session with your team. Or a 4-week sprint that puts the principles into practice.

Recommended

3.5-Hour Team Session

One intensive session with your team on the basics of efficiency.

€7,000one-time, online

What your team leaves with

  • 3.5 hours, fast-paced, no preparation needed
  • All the six principles
  • Clarity on how your team gets things done
  • Your top three fixes, agreed together
  • A one-page plan for the next morning

15 minutes, online. Then you decide.

4-Week Team Sprint

Four weekly 3.5-hour sessions: the principles, explained and put into practice.

€16,0004 weekly sessions · 3.5 hours each

What your team leaves with

  • Week 1: your team check, then Think and Decide
  • Week 2: Lead. Week 3: Presence. Week 4: Culture
  • An exercise on your team's real work, every week
  • New habits, practiced until they stick
  • A one-page plan for every dimension

15 minutes, online. Then you decide.

Need approval first?Download the One-Pager (PDF)

Questions

Good to know.

What happens in the free intro call?

15 minutes, online. Tell me about yourself or your team, and I’ll tell you how I can help: coaching, a Team Session or a Team Sprint.

Online or in person?

Online by default. Team Sessions and Team Sprints can also run in person, on request.

How big can the team be?

A Team Session works best for 4 to 12 people. For a bigger group, we plan it together.

In which language?

English.

Can my company pay? Do I get an invoice?

Yes. Your company gets an invoice. Need approval first? Download the one-pager, or send your team check result to your manager.

What if we need to move the date?

Moving a Team Session is free up to seven days before. Closer to the date, we’ll find a fair solution together.

Not sure where to start?

15 minutes, online. Tell me about yourself or your team, and I'll tell you how I can help.

Team Health Check

How efficient is your team?

15 questions, two minutes. See your team score right away. Free, no sign-up.

ThinkHow to think like an executive.

  1. 01

    People take full ownership of their results.

    Act like an executive.

    DisagreeAgree
  2. 02

    We bring solutions, not just problems.

    Always look for the solution.

    DisagreeAgree
  3. 03

    We work on a few clear priorities, and say no to the rest.

    Focus means saying no.

    DisagreeAgree

DecideHow to define what needs to be done, in any situation.

  1. 04

    Our objectives are clear: what, by when, and how we'll know it's done.

    Define objectives clearly.

    DisagreeAgree
  2. 05

    We make decisions quickly, and stick to them.

    Decide fast when you can undo it.

    DisagreeAgree
  3. 06

    Disagreements are settled quickly and openly, on the facts. Not in political battles.

    Disagree, then commit.

    DisagreeAgree

LeadHow to run your team, efficiently.

  1. 07

    People decide how they do their work. Nobody is managed task by task.

    Don't micromanage.

    DisagreeAgree
  2. 08

    We check in at milestones, not on a fixed schedule.

    Meet at milestones.

    DisagreeAgree
  3. 09

    Everyone does meaningful work. No admin or slides made for someone else.

    Meaningful work only.

    DisagreeAgree

PresenceHow to manage stakeholders, and bring them with you.

  1. 10

    Our executives are aligned before we ask them for a decision.

    Talk to the C-level.

    DisagreeAgree
  2. 11

    We know who decides, and we involve them early.

    Manage stakeholders.

    DisagreeAgree
  3. 12

    We build trust with other teams before we need something from them.

    Build relationships fast.

    DisagreeAgree

CultureHow to build the culture your team needs.

  1. 13

    We say what's true early, even when it's bad news.

    Honesty, always.

    DisagreeAgree
  2. 14

    We keep meetings and alignment to a minimum.

    Keep alignment to a minimum.

    DisagreeAgree
  3. 15

    We review mistakes openly, without blame, and fix the cause.

    Learn from every mistake.

    DisagreeAgree

Answer every question to see your team score.

Be honest. Nobody sees your answers but you.

About me

Hey, I'm John.

Award-winning system builder and speaker.

Why I do this

I build systems that get stuff done. For 15 years, I've reverse-engineered the ones that exist, or built new ones, across industries. Now I'm giving you two of them: a free 7-step system for your CV, and six principles to become a high-performance operator.

Recommendations

In other people's words.

  • “Goes over and beyond to get things done.”

    “I had the opportunity to work with John when I had been leading the Digital sales teams at adidas and John was part of the team helping to kick off the Digitalization for our Wholesale business. John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it. John has been my go to on many occasions to take the vision and bring it to life with his story telling abilities. Very reliable, innovative and goes over and beyond to get things done (on-time, in-budget and exceeding expectations)!”

    Barak ParekhChief Digital Officer, Ingka Group (IKEA)

  • “A native talent to connect to senior stakeholders on eye level.”

    “I’ve had the pleasure of working together with John on master data and data strategy projects. He truly has an innate talent to connect to senior stakeholders on eye level. In our projects he was able to translate complex solutions to simple scenarios to moderate, facilitate and accelerate decision making. His creative way of presenting always amazes his audience with a well thought through storylines, a confident appearance and captivating visuals. I am very much looking forward to the next opportunity to be collaborating with him!”

    Andreas Gyory, PhDVice President Data & AI, Abcam

  • “Like a missile which, if pointed in the right direction, can breach any target.”

    “I have had the pleasure of working with Johnny for over two years as his manager. Johnny is a powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments. He loves challenges and goes after them with full commitment. He is like a missile which, if pointed in the right direction, can breach any target. I am pretty sure he would have lots of successes in his career.”

    Manish KatariaHead of Wholesale Operations, Esprit · my former manager

  • “Outstanding in connecting IT capabilities with business needs.”

    “We have been partnering with John and his team to build up in agile an innovative digital transformation approach for our sell-in. The tool is now going into his 6th/7th development cycle and is consistently praised by internal and external stakeholders. Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused. Delivery, output, very strong against an agile mindset, every incremental step is one step. Solid leadership steering of internal and external IT partners, with budget under control. I can highly recommend John for a digital transformation role at scale!”

    Philip TeterovVice President Digital Creation, adidas

See More Recommendations on LinkedIn

Experience

What I've done.

  1. Global Lead, CX Strategic Programs

    MediaMarktSaturn · 2026 – today

    In the first six months

    • Executed the global returns audit findings across 11 countries. Started with a fast pilot in the Netherlands: set up the pilot team and launched a new in-store returns process in one store within 5 working days.
    • Within 60 days, implemented 75% of all global returns audit findings, 40% of them ahead of schedule and before peak season, stabilizing store processes for returns efficiency and quality.
    • Led a global task force across 11 countries to roll out a new in-store returns process for a flagship smartphone launch, working with the manufacturer's headquarters team. Aligned digital, supply chain, store operations, commercial and legal, and went live within 5 days.
    • Onboarded 500+ customer care colleagues on the new process, ensured compliant transport of devices in every location, and created the manuals. Hands-on lead with the country leads of CX, after-sales, digital and legal, and the manufacturer's country representatives.
    • Defined the online pickup and check-in experience for a new digital store concept: more services and solutions at the pickup point, and every related store process orchestrated. Onboarded the pilot countries, then handed the concept and stakeholder buy-in to the CX team.
    • M&A: after-sales workstream lead for the merger of MediaMarktSaturn and JD.com's Joybuy. Kicked off and set up 5 workstreams across returns, own retail and marketplace, with MVPs ready at contract closing and scaling strategies signed off at C-level.
    • Defined the trade-in target picture with an immediate pilot, set up the first refurbishment collaboration between Joybuy operations and MediaMarktSaturn, and agreed the repairs vision and target picture with JD, now in execution.
  2. Director Strategy and Programs, Global Operations

    adidas · Feb 2022 – 2026

    • Programs and Projects Director for the adidas Product Creation engine within Global Operations, across ~30,000 SKUs per season, supporting ~6,000 people across all global locations (EMEA, NAM, LAM, SEAPAC, GCA).
    • Deployed an industry-first multi-stage, AI-driven workflow where different AI agents handle footwear image 2D generation, 2D-to-3D translation, color rotation, rendering and quality control, reducing design iteration cycles by ~20% and improving early B2B sell-in through photorealistic 3D instead of sketches.
    • Identified the opportunity and built AI-powered consumer reviews consolidation on AWS Bedrock with Claude, RAG, S3 and Lambda, consolidating millions of reviews and cutting manual analysis by ~80% for seasonal brief decisions.
    • Brought forward adidas' first AI-powered Level-1 support platform using Microsoft Copilot agents, Azure OpenAI and Power Automate, supporting the hyper-care of a global merchandising platform rollout (~3,500 users), targeting 50% automation of L1 support.
    • Piloted and rolled out a new Product Creation operating model, reducing traditional process steps by ~40%, outsourcing 25% of key activities to Asia from headquarters and automating large parts of the workflows to shorten lead times.
    • Delivered adidas' new PLM platform, replacing two legacy systems and integrating ~45 applications for ~6,000 users on a cloud-native stack, leading a global team of 150+ people in seven countries and launching it in a 7-day cut-over with no major incidents.
    • Awarded “Best in Class Program Management” by C-level (2022), and the “Innovation” Award for AI-driven transformation by the operations community (2023).
  3. XR Innovation Lead, B2B Digital Sales Solutions

    adidas · Dec 2021 – Mar 2022

    • Pioneered XR-based remote selling during global travel restrictions, enabling customer meetings and product presentations in augmented reality.
    • Partnered with Microsoft as an early adopter of HoloLens 2, and with specialist XR startups, to define practical use cases for immersive wholesale selling.
    • Piloted Virtual Store and XR experiences with key accounts such as Intersport and Foot Locker, together with the North American Merchandising team.
  4. Head of Product, Digital Showroom, Digital Sales Solutions

    adidas · Jul 2019 – Jan 2022

    • Owned the product vision, roadmap, tech delivery and global rollouts for adidas' global B2B Digital Showroom, used by ~1,500 sales reps with ~90% adoption and enabling ~90–95% of global wholesale revenue (~€9.2B).
    • Built and scaled the platform in a venture-style internal startup, from a pilot and mock-up to an enterprise-grade global platform in all major markets within ~18 months.
    • Led a ~75-person global product, engineering and design organization, aligning Sales, Marketing, IT and external partners (BCG, Accenture, Infosys, Netural).
    • Enabled digital selling at scale: 50+ collections and ~15,000 products per season, ~80% of the range in 3D, buyers building assortments ~50–60% faster, and a ~4–5% uplift in sell-in.
    • Delivered the “Showroom of the Future”, and kept adidas selling during COVID with fully digital wholesale operations. Awarded the “Digital Sales Innovation Award” (2020).
  5. Program Manager, Global Data & Analytics

    adidas · Apr 2018 – Jun 2019

    • Owned the roadmap and delivery of adidas' global Store and Customer Data Domains across SAP CRM and SAP AFS, leading a cross-functional team of project managers, program managers and product owners.
    • Ran the Store Data Domain as a global foundation service for ~1,900+ adidas stores and tens of thousands of wholesale partners, rolled out to all key markets, including Japan, South Korea and North America.
    • Managed the Customer Data Domain, including Customer Consolidation Hierarchies in SAP, enabling group-level financial reporting, credit management and supply-chain optimization.
  6. Project Manager, Corporate Solutions, Global Finance

    adidas · Nov 2016 – Mar 2018

    • Built adidas' first end-to-end B2B sell-out data pipeline, connecting the Top 50 global key accounts across thousands of retail stores into a single source of truth for inventory, stock, pricing and sales.
    • Delivered daily automated data feeds with ~95–98% completeness and ~93% accuracy, moving the business from manual, delayed reporting to near-real-time visibility.
    • Implemented enterprise reporting on MicroStrategy with board-level dashboards, recognized by the CFO as one of adidas' Top 10 Finance projects of the year.

Learning

  • 2026AWSAWS Certified AI PractitionerIn progress. AI, machine learning and generative AI concepts and use cases.
  • 2025INSEADAI Venture Lab SprintSelected through a competitive pitch for a 3-month accelerator. Took our startup from idea to a working pilot.
  • 2024Harvard Business SchoolDisruptive Business StrategyCase-based study of disruptive innovation and competitive dynamics, with a final strategic paper.
  • 2018Scrum.orgProfessional Scrum Product OwnerProfessional certification for scrum processes as a product owner.
  • 2016Project Management InstituteProject ManagementFoundation and professional training as a certified project manager.
  • 2014Friedrich-Alexander UniversityMA Business & EconomicsErasmus scholarship. Co-founded a mentorship initiative connecting 25+ graduates with senior professionals.

Awards

  • 2023adidas Global OperationsInnovation AwardFor AI innovations in design and product creation, together with the adidas Originals team and global digital innovation.
  • 2022adidas Global OperationsBest in Class Program ManagementFor leading the largest internal IT development initiative at the time: 150+ team members, co-located in seven countries.
  • 2020adidas Digital Sales SolutionsInnovation AwardFor one of the fastest rollouts of a digital solution during COVID: with every showroom closed, the adidas Digital Showroom went live in all key markets within one season.
  • 2017adidas Global FinanceTop 10 Finance Projects of the YearFor delivering the first cross-channel sell-out reporting tool, used for board-level decisions.
  • 2017ErasmusYoung Professional Erasmus ScholarshipFor exceptional results, awarded together with an internship at a leading bank in the Czech Republic.

Speaking

  • 2026dcyphrMain-stage speakerAgentic AI.
  • 2023RETAIL NXTMain-stage speakerAI enterprise disruption.
  • 2021–2023Disruptive IslandPodcast hostInterviews with startups in digital innovation.

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  • Career+CV & LinkedIn Review · 1:1 Career Coaching · Online Course, December 2026
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